I love spreadsheets, charts, graphs, and numbers. Tracking quantifiable metrics gives me comfort and a sense of control (those two feelings go together for me). Metrics help me understand what’s going on and give me insights to take action. In that respect, I’ve often felt I would fit right in at Etsy. In my experience, I’ve also discovered that clearly identifying who is accountable for something and establishing the metrics you’ll use to evaluate success for that something are powerful clarifying tools in actually achieving the outcomes you want. The “how” and “when” usually fall into place after establishing the “who” and the “what”.

I’ve also discovered some pitfalls with metrics. I’ve recently challenged my thinking about metrics and their value. Here are some of my insights.
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